TRA&CO Corporate Design

TRA&CO is the Translation and Cognition Center at the FTSK Germersheim, Johannes Gutenberg University Mainz. The lab is one of very few in translation studies worldwide that uses both neurolinguistic methods (EEG) and eye tracking research. It was established in 2016 and required a logo and general corporate design for its opening and very first symposium in April 2016.

Together with Christian Richter, I created symbolic representations of  EEG and eyetracking studies until we came up with this combination of a brain (EEG studies) and a visualisation of eye movements connecting to the visual centre of the brain (ET studies). Based on this design mark, we created the entire corporate design including logo, conference material, flyers, posters, etc.

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