Edited by Tessa Dwyer, Claire Perkins, Sean Redmond, and Jodi Sita, the book Seeing into Screens: Eye Tracking and the Moving Image is the “first dedicated anthology that explores vision and perception as it materializes as viewers watch screen content”. Instead of imagining how audiences respond to a film, eye tracking actually allows to “assess seeing and knowing, gazing and perceiving”. The collection includes articles on eye tracking performance, eye tracking aesthetics, and eye tracking augmentation.

I contributed the chapter A proposed workflow for the creation of integrated titles based on eye-tracking data based on the study discussed in my dissertation.

About the chapter

“Abusive, creative. hybrid, and integrated are just some of the many terms that have emerged in past years to describe new kinds of subtitles – titles that appear all over the screen, that imitate or contrast with the film’s images, and that follow modern concepts of design and perception in audiovisual translation. Subtitles are placed not at the bottom but in close relation to what is currently happening on the screen. […] However, there seem to be no clear rules or guidelines being followed in the creation of these integrated titles. Based on an eye-tracking study that illustrates how integrated titles can enhance image exploration, detail perception and overall entertainment value, a first workflow is proposed and tested in this chapter.”

Have a look inside or buy the book here or here.